Hyatt loyalists, it's time to reassess your points strategy. Recent changes to Hyatt's award chart, while presented as an 'update,' effectively represent a devaluation for many popular properties. Understanding the nuances of these changes is crucial for maximizing the value of your World of Hyatt points.

Understanding the Hyatt Award Chart Shift

Hyatt has implemented a new system with more granular award pricing, essentially adding more tiers within each existing category. While this might seem like a minor tweak, the result is that many hotels now require more points for a free night. The percentage increase varies, but some properties have seen increases exceeding 20%. These changes are already in effect for many properties.

It's important to note that some hotels may actually require fewer points under the new system, but the overall trend points towards increased redemption costs for desirable locations and dates. The impact is felt most acutely during peak seasons and at high-demand properties.

How This Affects Your Credit Card Strategy

If you're primarily earning Hyatt points through credit card spending, this devaluation means your points are worth less than they were previously. It now takes more spending to earn enough points for the same free night.

  • Reassess Your Earning Rate: Consider whether your current credit card spending habits align with the new redemption values. Are you still earning enough points to justify your loyalty to Hyatt?
  • Consider Transfer Partners: If you're not exclusively loyal to Hyatt, explore transferable points programs like Chase Ultimate Rewards. These programs often offer flexibility, allowing you to transfer points to multiple hotel and airline partners based on the best available redemption value.
  • Evaluate Alternative Hotel Programs: Compare the value proposition of other hotel loyalty programs like Marriott Bonvoy or Hilton Honors. Consider whether their award charts and credit card offerings are more attractive given the Hyatt changes.

Actionable Strategies for Cardholders

  1. Book Existing Reservations Immediately: If you have a Hyatt stay in mind, book it now if possible. Lock in your reservation at the current (lower) award rate before any further adjustments occur.
  2. Maximize Upcoming Promotions: Pay close attention to any upcoming Hyatt promotions or bonus point offers. Use these opportunities to accelerate your points earning and offset the devaluation's impact. Check the RewardSmart app regularly for updated promotion details.
  3. Strategic Point Transfers: If you have Chase Ultimate Rewards points, analyze whether transferring them to Hyatt is still the most advantageous option. Compare redemption values across Chase's transfer partners before making a decision.
  4. Consider Using Points + Cash: For some redemptions, using a combination of points and cash might be a more economical option than redeeming points outright. Compare the total cost (points + cash) to the value of the free night to determine the best approach.

The Takeaway

Hyatt's award chart adjustments necessitate a careful reevaluation of your points and miles strategy. While the changes might be disappointing for some, proactive planning and strategic card spending can still help you maximize the value of your World of Hyatt points. Stay informed, compare your options, and adapt your approach to navigate this evolving landscape.