Finnair Plus Devaluation: What You Need to Know

Loyalty programs are constantly evolving, and sometimes those evolutions aren't in our favor. Finnair Plus, a popular program for earning and redeeming points on Oneworld partners like Alaska Airlines, recently implemented significant award chart changes impacting flights to and from Hawaii. While the exact percentage increase may vary, reports indicate substantial jumps in the number of points required for these routes. This means your Finnair Plus points may not stretch as far as they used to.

For RewardSmart users, this is a crucial reminder of the dynamic nature of travel rewards. What looks like a great deal today could change tomorrow. It's essential to stay informed and adapt your strategy accordingly.

Minimizing the Impact: Strategic Redemption Alternatives

So, what can you do to mitigate the impact of this devaluation? Here's a breakdown of strategies:

  • Explore Alternative Programs: While Finnair Plus might be less attractive for Hawaiian flights, other Oneworld programs like American Airlines AAdvantage or British Airways Avios could offer better redemption rates. Compare award charts before transferring points.
  • Consider Cash Fares: With increased award prices, it's worth evaluating the cost of purchasing tickets directly. Use tools like Google Flights to track prices and set alerts for fare drops. Sometimes, a cash fare, especially during sales, might be more economical than redeeming points.
  • Diversify Your Points Portfolio: Don't put all your eggs in one basket. Earning points in multiple programs provides flexibility and reduces your exposure to devaluations in any single program. Consider credit cards that earn transferable points, such as those from Chase Ultimate Rewards, American Express Membership Rewards, or Capital One Venture Rewards.
  • Utilize Credit Card Perks: Many travel credit cards offer statement credits or bonus points on travel purchases. Using these cards for cash fares can effectively reduce the overall cost of your trip.

Credit Card Strategy: Maximizing Your Hawaiian Getaway

Here's how your credit card strategy can help you navigate these changes:

  • Chase Sapphire Preferred/Reserve: These cards offer valuable Ultimate Rewards points that can be transferred to various airline partners. Check the award charts of partners like United or Singapore Airlines (via other transfer partners) for potential Hawaiian redemptions. The Sapphire Reserve also offers a $300 annual travel credit that can be used towards cash fares.
  • American Express Platinum: While the annual fee is higher, the Platinum card offers a plethora of benefits, including airline fee credits and access to Amex Offers, which often include discounts on flights and hotels. Membership Rewards points can also be transferred to various airlines, including Delta (for flights to Hawaii).
  • Capital One Venture X: This card earns valuable Capital One miles that can be transferred to several airline and hotel partners. It also offers a $300 annual travel credit and access to Capital One Lounges, enhancing your travel experience.

The Takeaway: Stay Vigilant and Flexible

The Finnair devaluation serves as a stark reminder to stay informed about changes in the travel rewards landscape. Regularly review your points balances, explore alternative redemption options, and don't be afraid to adjust your strategy as needed. By staying vigilant and flexible, you can continue to maximize the value of your credit card rewards and achieve your travel goals. Remember to always compare cash prices versus award redemptions before booking to ensure you're getting the best deal possible.